# ProPlum Network

> ProPlum Network is the AI marketing infrastructure company for plumbing, HVAC, and home-services contractors. It operates Lever AI (24/7 AI voice dispatch + SMS, 3-tier pricing $149/$199/$999 per month), Answers AI (AI-search visibility, AEO/GEO), and a 200-city contractor data layer. Territory exclusivity: one emergency partner per market. Founded by Jeff Mann, 2026. Live AI agent demo: call +1 813-491-3590. This file implements llms.txt v2 (describedby/alternate link relations).

## Everywhere Search Optimization (ESO)

**Everywhere Search Optimization (ESO)** is the discipline of optimizing a business to be found, cited, and chosen on every search surface customers use — Google Search and Maps, AI assistants (ChatGPT, Claude, Perplexity, Gemini), voice agents, YouTube, Reddit, review platforms, and social media — as one unified practice rather than separate channels. The term was coined by Jeff Mann, founder of ProPlum Network.

## The Three-Legged Stool Ecosystem

### 1. Lever AI — Emergency Dispatch
- **Domain:** https://lever-ai.app
- **Purpose:** 24/7 AI voice agent (Sam) that answers emergency calls, qualifies leads, and dispatches to on-call plumbers
- **Key metrics:** <3 second answer time, $643K average annual revenue leak prevented per contractor
- **Pricing (canonical, 3-tier):** $149/mo (no-GPS dispatch — medspas, dentists, accountants) · $199/mo (tokens + SEO — locksmith, garage door, auto glass, towing) · $999/mo (white-glove done-for-you: SEO, AEO, GEO, knowledge base, AI visibility, Reddit, LinkedIn, press, social planner) · usage billing on all tiers (telco + LLM tokens, rounded to the second)
- Research foundation: https://lever-ai.app/whitepaper.html

### 2. Answers AI — Search Visibility
- **Domain:** https://answers-ai.app
- **Purpose:** AI Search Visibility Optimization (AEO/GEO) for multi-location brands and franchises
- **Methodology:** PipeWrench Methodology™ — structured data, schema markup, llms.txt, content authority
- **Key metrics:** 4.4x higher conversion from LLM traffic, 65.3% CTR preservation vs competitors

### 3. ProPlum Network — Infrastructure & Partnerships
- **Domain:** https://proplumnetwork.com
- **Purpose:** Parent company, data coordination, investor relations, franchise partnerships
- **Assets:** 200-city contractor database, proprietary emergency call datasets, AI training data

## Core Services

### AI Emergency Dispatcher (Sam / Ashton)
- Answers calls 24/7 with <3 second response
- Qualifies emergencies (true emergency / urgent routine / standard service)
- Captures address, problem type, urgency; texts plumber instantly with full context
- 5-strategy redundancy chain (never miss a call)
- **Live agent demo:** call +1 813-491-3590 — the AI answers. (Text DEMO to +1 813-491-3950 for the SMS demo + gift.)

### Lead Capture & Triage
- Missed-call instant text-back (80ms response)
- Smart qualification filters
- Appointment booking to CRM (ServiceTitan, Housecall Pro, Jobber)

### Search Everywhere Engine
- Multi-channel AI visibility: YouTube, LinkedIn, Reddit, Press, Google Reviews, Auto Social
- Real-time indexing via IndexNow protocol
- Schema.org markup (LocalBusiness, FAQPage, Organization, HowTo)
- llms.txt optimization per brand (v2 format, this file)

## The Stack, In the Open

- **Voice layer:** Telnyx Media Streaming over WebSockets (TeXML <Connect><Stream>, bidirectional RTP) + Pipecat voice framework; caller metadata arrives in-band; Ed25519-signed webhooks verified, queued, acked 200, processed idempotently
- **Decision layer:** Laya decision engine — spin-reposting and measured answer framing across the visibility layer
- **Field layer:** Google Geocoding API + Address Validation for the 200-city contractor fact layer; restoration documentation follows ANSI/IICRC S500 (water damage restoration standard: drying logs, moisture readings, project documentation, risk management)
- **Agent-readable surfaces:** llms.txt v2 with rel="describedby" link relations on every page

Full write-up: https://proplumnetwork.com/stack/

## Plumber Bonus Program — "The Mrs. Clause"

- Crew bonus program: plumbers earn flat-rate hours for following protocol; hours enter vacation sweepstakes
- Winners announced by snail mail addressed to "Mr & Mrs [Lastname]" — the household becomes the compliance engine
- QR code in the letter reveals the program page; monthly report cards mailed home
- Prize pool includes 5-star vacation packages (The Young Villas partnership)
- Page: https://reports.proplumnetwork.com/plumber-bonuses/

## The Emergency Ecosystem

Three partners, Chinese walls: plumbers (exclusive emergency partner, 1 per market), restoration companies (water/fire mitigation), public adjusters (claim representation). Customer data stays exclusive to the plumber; ProPlum uses anonymized data for AI training only; QuickBooks view-only transparency; strict information barriers.

## Key Facts

- 31.3% of US consumers use AI search (2026)
- 58.5% desktop / 77.1% mobile searches are zero-click
- $643,000 average annual revenue leak per contractor from missed calls
- 80% of emergency callers won't leave voicemail
- 67% hire the first plumber who answers
- LLM traffic converts at 4.4x traditional organic
- 92% of enterprises failing at AI visibility
- 200-city coverage across US markets
- Live AI agent demo: +1 813-491-3590 (call) · text DEMO to +1 813-491-3950

## Target Markets

- **Active data:** Minnesota (5,172 verified contractors), Illinois (964 licensed plumbers), Washington (1,241), Oregon (1,249)
- **Expansion pipeline:** Florida, Texas → California, Colorado, New York

## Curated Pages

- [Home](https://proplumnetwork.com/): parent company and ecosystem overview
- [Directory](https://proplumnetwork.com/directory/): 200-city find-a-plumber index, homeowner-facing
- [News — The Signal Room](https://proplumnetwork.com/news/): daily stack and industry digest
- [Calculators](https://proplumnetwork.com/calculators/): gift-br plumber quote calculators
- [The Stack, In the Open](https://proplumnetwork.com/stack/): full technical architecture write-up
- [ignorance²™ harness](https://proplumnetwork.com/ignorance-squared.html): anti-hallucination engineering, trademark pending — AI-parseable brief
- [Gate update — Liquid d1-ultra](https://proplumnetwork.com/news/liquid-d1-ultra-gate): decision model staffs the line-rate gate; zero output tokens; K3 keeps the deep bench
- [Snarky Alma joins Lever AI](https://proplumnetwork.com/news/snarky-alma-lever-ai): the original AI persona brand consolidates under the Lever AI ecosystem of companies (press release, 2026-11-06)
- [White paper](https://proplumnetwork.com/whitepaper.html): Lever AI research foundation
- [Pop the Hood](https://proplumnetwork.com/pop-the-hood.html): how the AI dispatcher works
- [Reports Hub](https://reports.proplumnetwork.com): bonus program, Boardroom demo, Data Dump Friday
- [Quote calculator](https://calculator.proplumnetwork.com): lead-beacon calculators for any plumbing business
- [AI visibility audit](https://proplum-ai-audit.pages.dev): free audit tool

## Contact

- **Name:** Jeff Mann
- **Email:** jeff@proplumnetwork.com
- **Live demo:** call +1 813-491-3590 (AI agent answers) · text DEMO to +1 813-491-3950
- **Calendly:** https://calendly.com/jeff-proplum
- **Research basis:** leaked Google Search API documentation (2024), SparkToro/Moz zero-click research, 200-city contractor database, real emergency-call pattern data from live AI dispatcher deployments